On May four, K-pop sensation BTS kicked off their global excursion extension “Love Yourself: Speak Yourself” in Los Angeles, clad in custom-made outfits from Dior.
This is the primary time Dior designed a level put on for a pop band, a demonstration of how K-pop celebrities have to end up the most influential stars for luxurious labels in Asia and around the arena.
“I love BTS because they’re certainly amazing guys and additionally excellent into style,” says Kim Jones, the inventive director of menswear for Dior. “Everyone I know is a form of crazy about them!”
Jones designed seven-stage costumes – one for each member – primarily based on the utilitarian and futuristic vibe of Dior’s guys’ pre-autumn 2019 series, which became unveiled in Tokyo in December.
Jones first met the younger K-pop stars while on a ride to Los Angeles earlier this year.
“We spoke about life in fashionable and what style approach to them,” he says. He then worked with every performer to create custom-made outfits after every member selected their favorite appears from the pre-autumn series.
According to Jones, the seven clothing are inspired by the one-of-a-kind personalities of the band participants. Pieces consist of bombers, cargo pants, and different utilitarian staples in bright fabrics and patterns of cherry blossoms interlaced with dinosaur robots created using Japanese artist Hajime Sorayama.
The band will put on the clothing in upcoming concerts in New Jersey, Sao Paulo, Paris, and London.
Known for his or her bold style choices, each on stage and off-obligation, BTS has a knack for mixing high-quit European brands, including Saint Laurent, Gucci, Bottega Veneta, and Givenchy with street-fashion labels inclusive of Mastermind x Japan, Supreme, and Neighborhood.
