On May four, K-pop sensation BTS kicked off their global excursion extension, “Love Yourself: Speak Yourself,” in Los Angeles, clad in custom-made outfits from Dior. This is the first time Dior designed a level put on for a pop band, demonstrating how K-pop celebrities have to end up being the most influential stars for luxurious labels in Asia and around the arena.
“I love BTS because they’re certainly amazing guys and additionally excellent into style,” says Kim Jones, the inventive director of menswear for Dior. “Everyone I know is a form of crazy about them!” Jones designed seven-stage costumes – one for each member – primarily based on the practical and futuristic vibe of Dior’s guys’ pre-autumn 2019 series, unveiled in Tokyo in December.
Jones first met the younger K-pop stars while riding to Los Angeles earlier this year. “We spoke about life in fashionable and what style approach to them,” he says. He then worked with every performer to create custom-made outfits after every member selected their favorite appearance from the pre-autumn series. According to Jones, the seven pieces of clothing are inspired by the one-of-a-kind personalities of the band participants. Components consist of bombers, cargo pants, and different useful staples in bright fabrics and patterns of cherry blossoms interlaced with dinosaur robots created by Japanese artist Hajime Sorayama.
The band will wear clothing in upcoming New Jersey, Sao Paulo, Paris, and London concerts. Known for their bold style choices, each on stage and off-obligation, BTS has a knack for mixing high-quit European brands, including Saint Laurent, Gucci, Bottega Veneta, and Givenchy, with street-fashion labels inclusive of Mastermind x Japan, Supreme, and Neighborhood.