InterContinental Hotel Group (IHG) is about to witness an exponential boom within the Indian marketplace. The institution currently operates 39 homes in India and has another 39 in the pipeline. The majority of the approaching houses could be from the Holiday Inn Family.
Speaking approximately the growth in the Indian marketplace, Sudeep Jain, VP, Development, InterContinental Hotel Group, said, “In India, these days we have 39 operating lodges. We have some other 39 lodges inside the pipeline. This is a great wide variety for us, and with the signing pace, we can get to one hundred quickly. Our goal is to have one hundred fifty inside the after 3 years. The Holiday Inn family, which includes Holiday Inn and Holiday Inn explicit, will be a major part of our strategy. This is an emblem family widely known international and known in India and caters to the call for and needs of customers and proprietors. Out of round 5600 inns we’ve got globally, 3600-3700 are from the Holiday Inn family. There is absolutely emphasis on this logo; off the 39 motels that operate in India, 27 are Holiday Inn explicit brand. This is an aware approach for us and has labored for us.”
Last year, the institution acquired Regent Hotels and Resorts, which might be into the posh space, and these days, it also received the Six Senses institution. “We are watching for the proper opportunities inside the luxurious section. Today, we’ve 4 brands in luxury: InterContinental, Regent, Kimpton, and Six senses. We might, in all likelihood, see two to three of these brands come to India. I see an opportunistic demand for India’s luxury segment; it is not categorized as a huge call. This segment will continue to grow, but the mid-tier phase will develop quicker,” Jain said.
Last year, IHG introduced a conversion pleasant emblem, the ‘Voco’ opened in Australia and Dubai. “We these days introduced the conversion pleasant logo referred to as ‘Voco.’ Our studies demonstrated that quite a few inns are jogging without a brand and are of excellent first-rate. These inns are usually underleveraged as they’ll now not have the size to reach numerous customers or do distribution like giant corporations. There is a possibility to provide them that provider without changing several suggestions. There might be a logo that is a way of life-oriented, and with us, they can end up a whole lot extra a hit.
This changed into the purpose at the back of bringing the Voco logo. In India, a number of the jogging residences are branded in the phase of higher upscale. The emblem was introduced 10 months lower back; we opened Voco in Dubai. We opened the primary one in Australia on Gold Coast, which is very a hit. We are glad about the acceptance of the brand. We can even attempt to have conversations and could have a Voco in India as well. The first few Voco logo hotel will be in the bigger towns or widely known hotel destinations in India.”
In recent years, IHG has made massive investments in developing international-class technological traits. The group boasts of a first of its kind new technology known as the IHG Concerto, which’s in its 2d section of implementation. “One of the regions that are our USP and we’re main is the era. We have a cloud-based device, Concerto, if you want to change the manner human beings ebook. Phase I become that every one our accommodations global will use this gadget which has occurred.
We need to use the gadget to advantage the clients with customization and preference during section II and for proprietors to assist in revenue control. It makes use of quite a few knowledge and history to build greater customization. It provides characteristic based fee and supplies more meaningful selections. This is one arena where IHG has made several funding. Phase two is on its way; we’re pilot trying out. We also have the IHG Connect. This is a manner you possibly can hook up with the WiFi network, and those can get right of entry to the entirety through cell telephones. We call this into all our accommodations globally, and within a subsequent couple of years, this may be rolled out. All of those are in implementations proper now,” Jain informed.
