InterContinental Hotel Group (IHG) is about to witness exponential boom within the India marketplace. The institution currently operates 39 homes in India and has another 39 in the pipeline. The majority of the approaching houses could be from the Holiday Inn Family.
Speaking approximately the growth in India marketplace, Sudeep Jain, VP, Development, InterContinental Hotel Group said, “In India, these days we have 39 operating lodges. We have some other 39 lodges inside the pipeline. This is a great wide variety for us and with the signing pace we can get to one hundred quickly. Our goal is to have one hundred fifty inside the subsequent to 3 years. Holiday Inn family which includes Holiday Inn and Holiday Inn explicit will be our major a part of our strategy. This is a emblem family that is widely known international and known in India and caters to call for and needs of customers and proprietors. Out of round 5600 inns we’ve got globally, 3600-3700 are from the Holiday Inn family. There is absolutely emphasis on this logo, off the 39 motels that operates in India, 27 are Holiday Inn explicit brand. This is a aware approach for us and has labored for us.”
Last year, the institution acquired Regent Hotels and Resorts which might be into the posh space and these days it also received the Six Senses institution. “We are watching for the proper opportunities inside the luxurious section. Today, we’ve 4 brands in luxurious : InterContinental, Regent, Kimpton and Six senses. We might in all likelihood see two to three of these brands come to India. I see an opportunistic demand for luxury segment in India; it is not categorised as a very huge call for. This segment will continue to grow, but mid tier phase will develop quicker,” Jain said.
Last year, IHG introduced a conversion pleasant emblem, the ‘Voco’ that was opened in Australia and Dubai. “We these days introduced the conversion pleasant logo referred to as ‘Voco’. Our studies demonstrated that quite a few inns are jogging without a brand and are of excellent first-rate. These inns are usually underleveraged as they’ll now not have the size to reach numerous customers or do distribution like huge corporations. There is an possibility to provide them that provider without changing a number of suggestions. There might be a logo that is way of life oriented and with us they are able to end up a whole lot extra a hit. This changed into the purpose at the back of bringing Voco logo. In India, a number of the jogging residences are branded in the phase of higher upscale. The emblem was introduced 10 months lower back; we simply opened Voco in Dubai. We opened the primary one in Australia in Gold Coast which is very a hit. We are glad with the acceptance of the brand. We can even attempt to having conversations and could have a Voco in India as well. The first few Voco logo hotel will be in the bigger towns or widely known hotel destinations in India.”
In the recent years, IHG has made massive investments to develop international-class technological traits. The group boasts of a first of its kind new technology known as the IHG Concerto, that’s in its 2d section of implementation. “One of the regions that is our USP and we’re main is the era. We have a cloud based device, Concerto, if you want to change the manner human beings ebook. Phase I become that every one our accommodations global will use this gadget which has occurred. During section II, we need to use the gadget to advantage the clients with customisation and preference and for proprietors to assist in revenue control. It makes use of quite a few knowledge and history to build greater customisation. It provides characteristic based fee and supply more meaningful selections. This is one arena where IHG has made a number of funding. Phase two is on its way, we’re pilot trying out. We also have the IHG Connect. This is a manner you possibly can hook up with the WiFi network and those can get right of entry to the entirety through cell telephones. We are getting this into all our accommodations globally and within the subsequent couple of years this may be rolled out. All of those are in implementations proper now,” Jain informed.