Virgin Holidays has released the Trending Travel Guide – the world’s first travel guide curated through the strength of social media – in partnership with digital organization Forward3D.
With authenticity an increasing number of valued through on-line consumers, the new Virgin Holidays platform aims to cope with customer fears that hooked up assessment websites, along with TripAdvisor, are being unfairly skewed through poor/faux reviews or with the aid of paid-for content.
James Libor, senior manager – media, virtual and brand partnerships at Virgin Holidays, said: “Most journey manufacturers voice their respective evaluations on wherein to move and why, however we felt there was an possibility to try a specific approach. We knew conversations about journey experiences had been happening at scale and that there’s heavy reinforcement of advice thru social evidence. We wanted to find an progressive way to tap into these conversations and present them returned to our customers. Essentially, we felt that the power of lots of character experiences and hints aggregated collectively could be a extremely useful reinforcement.”
“Social media has truly turn out to be a powerful device because of its many makes use of within emblem and performance advertising in addition to a customer service platform. We believe that the collection of conversational data at scale and developing structure for evaluation is already turning into an obvious use case. We can all study so much approximately logo perception from this area but increasingly the way you system this information and use it to force movement in a praise manner is each an opportunity and mission.”
Tom Bowers, senior content material advertising and marketing manager at Forward3D, defined: “With competitors churning out conventional key-word-led articles at quantity, travel-related SERPs are regularly saturated with low pleasant content presenting little to no extra value. For younger holiday makers, but, it’s clear that social media is now a whole lot extra than just hot canine legs at the beach and selfies at Machu Picchu – it’s miles a vital part of a patron’s studies section.
“The Trending Travel Guide uses social listening tool Crimson Hexagon to collate social media put up volumes, clear out negative sentiment, and then rank holiday attractions consistent with popularity over the past seven days. This lets in social media to curate in a totally literal sense, because the order of recommendations is based on hundreds of thousands of opinions. It additionally allows Virgin Holidays’ knowledge to provide insights into why those places rank so fairly.”
The listing of recommendations updates mechanically every day, allowing users to look what’s trending of their excursion locations proper now and plan their journey as a consequence.
To deliver extra credibility, Virgin Holidays has partnered with influential tour writers round the arena to create special content material for the guide and offer Virgin Holiday customers with valuable records no longer determined everywhere else online.