You don’t have to travel far these days to strike a crowd. Statistics underline the sheer scale of over-tourism. France hosted almost 87 million tourists in 2017, according to the latest figures from the UN World Tourism Organisation, 20 million more than the country’s total population. With a population approaching 47 million, Spain was swamped with close to 82 million visitors. Venice, Amsterdam, Barcelona, and Dubrovnik are just some cities reeling under pressure from visitor numbers. Most astonishing was Iceland, which saw 2.22 million tourists coming through the front door. That’s more than 6.5 times the island nation’s population of 338,000.
In its recently released 2019 Adventure Travel Index, Intrepid Travel has used a metric called the tourism density ratio. It spotlights those countries affected the most by over-tourism and those at the other end of the spectrum, the “undertouristed.”
The tourism density ratio, the number of overseas visitors compared to the country’s total population, was explored in Intrepid’s first Adventure Travel Index, published in 2018. Melbourne-based Intrepid Travel is naturally keen to identify and promote travel to those countries where you don’t have to wade through a forest of selfie sticks.
According to Intrepid CEO James Thornton, “The Adventure Index is a way to highlight some of the trends we see and also an opportunity to start a conversation with travelers on the destinations that need their dollar most. We wanted to do that this year by homing in on under. It’s not too surprising that Australia’s closest neighbor comes out on top of Intrepid’s undertouristed line-up. In 2017, Papua New Guinea had fewer than three visitors for every 100 people. The world has a blind spot when it comes to PNG, kept at bay by the country’s reputation for violence and mayhem, a reputation that applies only to Port Moresby – which also happens to be the place with the least to offer tourists.
Central Asia is another promising destination for those looking for paths less trodden, with Tajikistan, Uzbekistan, and Iran all having fewer than ten foreign visitors per 100 locals in 2017. While Mongolia scored a relatively high tourism density ratio of 17.65 percent, that’s misleading. The country had just over half a million foreign visitors in 2017. Against its total population of just over 3 million, that’s a relatively high number, yet the Mongolian steppe is vast and anything but crowded.
That brings up a flaw in the tourism density ratio. While it might be useful as a big-picture yardstick, it requires interpretation. For example, Indonesia, which welcomed more than 14 million foreign tourists in 2018, has a tourism density ratio of just 5.32 percent. The reason for that low figure is the country’s huge population of 263 million.
Anyone who spent an evening on Kuta Beach might be surprised that Indonesia could be rated comparatively untouristed. However, Bali is not Indonesia. As Intrepid’s Adventure Travel Index hints, visit other parts of the archipelago and spend that evening on the beach in Sumatra, Sulawesi, or Flores. You’ll know what under-tourism means.
You might wonder at some of the omissions at the bottom end of the tourism density scale. Afghanistan, Syria, Yemen, and Syria, to name a few, while North Korea attracts a mere handful of foreign tourists. Statistics for visitor numbers for these countries are not available from the World Tourism Organisation, but each would score less than 1 percent on any tourism density ratio. However, their absence is understandable since war-zone tourism is not what Intrepid does.
Intrepid’s 2019 Adventure Travel Index also probes the tipping points that help identify when a destination has reached visitor saturation. The Travel Wellness Indicator examines what a holiday might do for your health. If you follow Leigh Barnes, Intrepid’s chief purpose officer, and take a holiday in Malaysia that includes an ascent of Mount Kinabalu, you can probably expect improved fitness, blood pressure, and stress levels, but also an expanded waistline.
Elsewhere, the Travel Index picked out Vietnam, Malaysia, and Thailand as the family favorites and highlighted Intrepid’s range of trips for single-parent families, reported on Intrepid’s program to expand the number of its female tour leaders, compared the price of a cup of coffee around the world, identified its most popular destinations for solo travelers and carried the news that one-third of 18-24-year-olds consider how their social media feeds will look when booking a trip. If that’s not alarming, I’m living in a different world.